Meta Ads · Lead Generation

We turn local businesses into lead machines.

Predictable, qualified leads from Facebook and Instagram — built for plumbers, roofers, cleaners, and the service businesses that keep neighborhoods running.

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$420K
In ad spend managed
1,100+
Qualified leads delivered
100%
Local service focus

Built for the businesses that actually do the work.

Joseph started Daki Scales after watching local service businesses leave real money on the table — great work, great reviews, and yet zero online presence pulling in new customers.

We focus on one thing and one thing only: Facebook and Instagram lead generation for service-based businesses. No bloated retainers. No vanity metrics. No fluff.

Small team. Big focus. Clear results.

Everything you need to turn ad clicks into booked jobs.

Six pieces of the same machine. Run together. Tuned weekly.

Meta Ads Campaign Management

End-to-end Facebook and Instagram campaigns — structure, audiences, bidding, daily optimization.

Landing Page Creation

Fast, conversion-built landing pages designed around one call to action: book the lead.

Lead Qualification Setup

Smart pre-qualification questions so the leads in your inbox are buyers, not tire-kickers.

SMS & Email Automation

Instant follow-up the moment a lead comes in — the difference between a booking and a missed call.

Weekly Performance Reporting

Plain-English reports each week. What spent, what worked, what's next. No dashboard guessing games.

Creative Production & Ad Copy

Static, video, and copy built for service businesses — tested weekly, refreshed monthly.

Numbers from real campaigns.

Three local service businesses. Three different markets. One playbook.

Austin, TX · Plumbing

ClearPipe Plumbing

34
Qualified leads in 45 days
$61
Cost per lead
45 days
Time to result
Charlotte, NC · Roofing

SolidRoof

18
Jobs booked in 60 days
$1,800/mo
Monthly ad spend
60 days
Time to result
Nashville, TN · Home Cleaning

FreshHome Cleaning

12 → 31
Recurring clients in 90 days
+158%
Client base growth
90 days
Time to result

What owners say after the calls start coming in.

Joseph came in and within 6 weeks our phone was ringing every day. We stopped chasing work — the work started coming to us.
M
Mike
Owner, ClearPipe Plumbing · Austin
We were fully booked for the first time in years after the second month. The leads were actual homeowners ready to spend — not junk.
R
Ray
Owner, SolidRoof · Charlotte
Best marketing investment we have ever made, period. We almost tripled our recurring clients in a single quarter.
D
Dana
Owner, FreshHome Cleaning · Nashville

Let's talk about your next 30 days.

Tell us about your business and where you'd like the next 20 jobs to come from. We'll get back within one business day.

dakiscales@gmail.com
Thanks — we'll be in touch within one business day.